This is in fact a simple absence of stress. You may experience a wave of euphoria do not be alarmed. It’s synchronised with your existing core system and populated with dozens of juicy content pieces just waiting to be researched, written, or published. “Would you tell me, please, which way I ought to go from here?” If not, don’t worry - there are still ways you can plan and track your publishing schedule using a calendar. If you’re in a position to test specialised content calendar software, that’s awesome. This ruled out specific content management solutions like those provided by Contently.
#Basecamp 3 calendar software
To keep core systems manageable and to a minimum, we have always trialled software for its project management or resource planning applications first. How easy to use is the software? Is it intuitive or will it require training? How sophisticated are your content marketing needs?ĭoes the timekeeping or project planning software have a visual calendar?ĭoes the software synchronise across whole teams?Ĭan you sync the software with your existing core software? Here’s several pointers you might want to consider.
When searching for calendar or planning software, take your time and shop around. Your calendar is going to form the core of this process, so choose carefully. And that’s not including the non-content-marketing specific systems. 56% of marketers use content marketing-specific software to manage their content workflow and distribution, but they don’t all use the same software. Newsflash: You’re going to need a calendar for your content calendar. For best results, this advice should be tailored to suit your business and content marketing requirements. The following recommendations are based on our experiences only. We can break down the process of finding and setting up our content calendar into two key steps. I’m going to show you how we created ours. There are numerous different ways you can create a digital calendar of your own. In practice, actually implementing an editorial calendar can be somewhat trickier. In theory, an editorial calendar is a simple and effective way of monitoring and managing your content marketing so that it runs smoothly and you publish on schedule. Use it to stay in control of your content marketing at all times. The benefits of such a calendar are clear. Get those revision dates down, so you know you’re on track. You might be working on a white paper or other long-form content. Use the calendar to remember when each piece is due back. If you write nine blog posts every month, add them to the relevant dates on your calendar. It’s pretty self-explanatory, but in case you’re a little unsure, an editorial or content calendar is a calendar populated with the dates and times of scheduled content pieces. In 2015, 69% of agencies used an editorial calendar for content marketing. What is a content calendar and how does it help you? (I'm being melodramatic.)We needed a better system for planning and scheduling content if we kept growing.
My resting blood pressure began to climb. Everything was listed but I couldn’t visualise my workload. The types of content I was creating increasingly shifted from blog posts and articles to landing pages, case studies, editorial pieces, white papers and other long-form content. This approach worked just fine at the time, but it didn’t scale with business growth.Īs our agency grew and the industry changed, work began to build up. We blogged on a weekly or monthly basis for several clients, using a variety of internal systems to manage upcoming posts. If you’re a young agency or a small business, you’re probably familiar with the level at which we were working. Our content requirements were small and the approach we used for planning them reflected this. It’s almost two years since I started writing for Zest Digital. I’m going to write honestly about my experiences in this area in the hope that this is helpful. “Help - I’m struggling to organise my content” You might be agency-side or you might be in-house.Whichever is true, introducing a content calendar could make your life easier. If you’re reading this, you’re probably a senior content marketer or head of content. They are also issues that we have resolved with the creation of a working editorial calendar. The flip side of these goals are issues that we have encountered in the past two years when planning or creating content for our clients. Stay in control of your content marketing operations at all times Save yourself hours of planning every week When used correctly, an editorial calendar can help you with just that.
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